Battle for the Cloud: New Services on the Rise

October 7, 2013

Millions of individual users have had an opportunity to discover the possibilities of efficient data management with cloud-storage services such as Dropbox and Box. Business market has also seen some significant transformations after the cloud started powering different kinds of business intelligence applications. Now as we’re getting more and more comfortable with sending our digital files to public servers, loads of new players are entering the cloud game.

The year 2013 is said to be the point when the cloud has entered its mature phase. Consequently, many tech giants felt it was the right time to update their services and give their users what they want. In the consumer cloud market, there were several important updates that expanded the variety of services offered by cloud providers.


In the heated consumer cloud market, it’s exceptionally difficult, perhaps even impossible, to reach new users and achieve competitive edge. With the opponents such as Google and Microsoft, one must be sure he or she wants to join the battle in the first place. Tresorit is one of the cloud-based services launched in 2013 that seem to have found the way to differentiate among the established cloud giants. Tresorit introduces a highly desired feature – client-side encryption. Obviously, their choice of the major sales point is based on a fact that security has always been the major inhibitor to a wider cloud adoption.  Prior to Tresorit, Wuala and SpiderOak also started offering local encryption to cloud users and many of them regarded these two as excellent alternatives to Dropbox.


Copy is a cloud storage and sharing service launched by Barracuda Networks earlier this year. Their goal is to climb the personal cloud ladder and replace Dropbox as a market leader. Their way to attract new users is to offer them 15GB of free storage space, which is way more better than what Dropbox has. In addition, their referral program is also more attractive than Dropbox’s: Copy gives away 5GB of additional space to both you and the friend you referred to the service. As for its features, syncing and sharing options are as functional as in Dropbox, while the interface is intuitive and sleek.

Salesforce Files is one of the pilot cloud services that transformed the business process more than any other software application ever did. As a competent market leader, Salesforce is well aware of the importance of introducing innovations every now and then. Thus, they have recently added new functionality that allows connecting files from both internal and external sources, to further facilitate business collaboration.

Salesforce Files is in fact an upgraded version of the Chatterbox, which was designed to enable easy file sharing among employees but did not allow external integration. Now, it would be possible to connect Salesforce Files with accounts from third-party services such as Google Drive, SharePoint and Documentum. The service is still in private beta and the launch date is set for February.

Considering the popularity of the consumer cloud and the estimate that public IT cloud services would reach $47.4 billion this year, it’s no wonder more and more companies want their share of the cloud. As far as end-users are concerned, healthy competition is always welcome, especially when it introduces highly efficient solutions and sells them at a low price.

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One Response to Battle for the Cloud: New Services on the Rise

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